Ulysses FMCG Software

Benefits from customer feedback

In todays consumer orientated and highly competitive market, organisations are seeking reliable feedback from their consumers about their products and services. Based on quality feedback they are able to improve their products and services, better identify real consumer needs, improve marketing activities, increase value delivered from consumer services and build consumer loyalty and brand awareness.

Using Ulysses FMCG Software in the FMCG market is fundamental for the success of your organisation. By storing information from various consumer feedback sources like telephone surveys, face to face interviewing or direct observations you are easily able to analyse them. Using a variety of analyses your organisation will understand market demands and deliver desired products to the highest value consumer segment.

Ulysses FMCG is essential for FMCG marketing when launching a new product to optimise campaigns and take the necessary steps, in order to move products off the shelves. The complaint management facilities provide real customer feedback to track product quality and processes, and respond to actual complaints. Many practitioners have claimed that complaint management provides the best free customer survey. Ulysses FMCG is a comprehensive solution that builds on the solid foundation of the award winning Ulysses CRM Suite.

Ulysses is used by hundreds of leading organisations worldwide. Ulysses FMCG is a single system to manage consumer interactions. It can be customized without programming and easily integrated with other applications. Ulysses FMCG Software provides an intuitive, familiar user interface, similar to Microsoft's Outlook, which significantly reduces training times.